Cole Schotz P.C.



William W. Stroever
New Jersey Office
Court Plaza North, 25 Main Street, Hackensack, NJ 07601
T: 201-525-6237 / F: 201-678-6237
Legal Practice Assistant: Michele Amelio
T: 201-489-3000 ext. 5010


William Stroever, co-chair of the Intellectual Property Department, dedicates his practice to counseling businesses for growth and success through the use of intellectual property strategies. He has represented a wide range of clients, and has particular experience in the areas of consumer and biomedical products. Willie has also counseled numerous clients operating non-traditional businesses in online marketplaces.

His approach to creating a comprehensive IP strategy includes:

  • Assisting in the identification of protectable intellectual property assets and their monetization for maximum business impact
  • Developing local and worldwide intellectual property protection, licensing, and enforcement programs
  • Exploring opportunities for brand expansion including licensing and co-branding
  • Facilitating the use of new media platforms and formats for brand promotion and customer engagement including domain naming
  • Creating trademark, copyright, and trade secret guidelines and procedures for internal use, and for use by business partners, customers and vendors
  • Transfers of intellectual property, including licensing and assignment
  • Advocating for IP rights in litigation in state courts, federal district courts, United States Courts of Appeal, the Trademark Trial and Appeal Board, and other administrative bodies

Willie is a member of the American Bar Association, International Trademark Association, American Intellectual Property Law Association, and the New Jersey Intellectual Property Law Association. He also serves as a board member of Family Promise of Morris County, an organization dedicated to ending the crisis of homelessness.

He is admitted to practice in New Jersey and Massachusetts.


Boston College, J.D., 2006Haverford College, B.A., 2002

Bar & Court Admissions

New Jersey, 2007Massachusetts, 2006



Play-Doh Scent Registration May Serve As Trademark Model

As published in: Bloomberg BNA June 20, 2018

IP Hires: Mayer Brown, Goldberg Segalla, Orrick

As published in: Law360 March 16, 2018

Who's on the Move?

As published in: March 14, 2018

Laterals, Moves, Law Firm Work

As published in: Bloomberg Big Law Business March 13, 2018

Cole Schotz appoints IP co-chair

As published in: World Intellectual Property Review March 13, 2018

Cole Schotz adds intellectual property co-chair

As published in: NJBIZ March 12, 2018

Cole Schotz Grows IP Group With Ex-Greenberg Partner

As published in: Law360 March 12, 2018