Cole Schotz P.C.


Intellectual Property


Your brand. Your reputation. Your inventions and creative works. Our experienced Intellectual Property attorneys help protect and enhance these critical business assets and resolve disputes involving IP. As IP assets become increasingly technology-based and business becomes more web-based, we help emerging tech and media companies, established enterprises and creative individuals successfully and profitably navigate the marketplace.

Harnessing IP as a Competitive Advantage
Establishing a strong brand is central to business success. Selecting protectable trademarks, service marks and trade names to represent your business and your products and services is a critical step in creating that strong brand.

We advise on trademark selection, conduct clearance searches for conflicting marks, and advise on creative options and alternatives. Once a mark or trade name is selected, our attorneys register them and maintain those registrations over the lives of the marks. And, we can help you monitor competitors to ensure your rights remain protected, deter potential infringement and enhance the value of the goodwill and name recognition associated with your IP assets.

For creative works, we assist in securing copyright protection for original writings, music, art, and other copyrightable works – protection that is imperative in today’s challenging digital marketplace and to the pursuit of infringers in court.

We are also experienced in counseling on patent rights development, from creating plans for identifying potentially patentable inventions to assessing what type of patent protection best suits the idea.

IP Enforcement and Dispute Resolution
Intellectual property disputes can be mission-critical or mission-crippling, whether in the form of litigation or as the result of damage to your brand name or loss in sales. When your trademarks, copyrights, patents or trade secrets are infringed, or you are accused of infringing the rights of others, we pursue the most efficient avenue that aligns with your business goals – whether that be through aggressive litigation to protect your interests and vindicate your rights, or via a creative, non-litigated resolution.

Our attorneys litigate in federal and state trial, appellate courts, and in administrative proceedings throughout the country, including at the Federal Circuit Court of Appeals, which handles all appeals in patent cases, and the Trademark Trial and Appeal Board.

A Focus on Market Potential 
For those looking to realize the full market potential of their intellectual property assets, we counsel on strategies that allow the business to enter new markets confidently, online and offline, to exploit licensing and co-branding opportunities, and leverage intellectual property assets to maximize value.

IP in the Virtual Marketplace
Our IP attorneys advise on website design protection, development and hosting agreements, terms and conditions of use statements, disclaimer statements, privacy policies, domain name registration and matters relating to the protection and assignment of domain names.

We also draft, review and negotiate software license and development agreements and advise on source and object code escrow arrangements.



Cole Schotz Elevates David Gold to Member

As published in: IP Watchdog January 8, 2018

People in the News

As published in: The Legal Intelligencer January 8, 2018

Central Jersey Daily Rundown

As published in: The Courier News January 7, 2018

Wake Up Call: Trump Lawyers’ Busy New Year

As published in: Big Law Business January 4, 2018

Cole Schotz names two new members to NJ office

As published in: NJBIZ January 2, 2018

Velcro's Video Asks Consumers to Stick to Hook-And-Loop

As published in: Bloomberg BNA September 27, 2017

Atari Copyright, Trademark Suit Targets KitKat's Breakout Game Ad

As published in: Bloomgberg BNA August 18, 2017


Recent Events

Art Law Primer
Attorney Speaking: David M. KohaneDecember 2, 2015
A Primer on Adult Guardianship Actions, CLE presentation at the Bergen County Bar Association
Attorney Speaking: Jenny R. FlomOctober 8, 2014
Legalities of Photography
Attorney Speaking: David M. KohaneJune 8 - 9, 2013
Cyber Security: The Next Frontier, Raritan Valley Community College, Branchburg, New Jersey
Attorney Speaking: Arianna ChristopherOctober 30, 2012
Appropriation Art and Fair Use, Rutgers School of Law
Attorney Speaking: David S. GoldSeptember 19, 2012
Updates in Intellectual Law, WestLegalEd CLE Seminar and Webinar, October 26, 2011 (including presentation on use of competitors’ trademarks in Internet advertising and sponsored links)
Attorney Speaking: David M. KohaneOctober 26, 2011


Form vs. Function: A Guide to IP Rights in Furniture and Fixtures

New Jersey Law Journal: Intellectual Property & Life Sciences Supplement April 3, 2017

Arianna Christopher
No More Laches Defense for Patent Infringement

Intellectual Property Law March 30, 2017

Michael C. Klauder
March 2017 Newsletter

Cole Schotz News March 2017

June 2016 Newsletter

Cole Schotz News June 2016

The Defend Trade Secrets Act of 2016

Employment Law June 16, 2016