Cole Schotz P.C.



William W. Stroever
New Jersey Office
Court Plaza North, 25 Main Street, Hackensack, NJ 07601
T: 201-525-6237 / F: 201-678-6237
Legal Practice Assistant: Michele Amelio
T: 201-489-3000 ext. 5010


William Stroever, co-chair of the Intellectual Property Department, dedicates his practice to counseling businesses for growth and success through the use of intellectual property strategies. He has represented a wide range of clients, and has particular experience in the areas of consumer and biomedical products. Willie has also counseled numerous clients operating non-traditional businesses in online marketplaces.

His approach to creating a comprehensive IP strategy includes:

  • Assisting in the identification of protectable intellectual property assets and their monetization for maximum business impact
  • Developing local and worldwide intellectual property protection, licensing, and enforcement programs
  • Exploring opportunities for brand expansion including licensing and co-branding
  • Facilitating the use of new media platforms and formats for brand promotion and customer engagement including domain naming
  • Creating trademark, copyright, and trade secret guidelines and procedures for internal use, and for use by business partners, customers and vendors
  • Transfers of intellectual property, including licensing and assignment
  • Advocating for IP rights in litigation in state courts, federal district courts, United States Courts of Appeal, the Trademark Trial and Appeal Board, and other administrative bodies

Willie is a member of the American Bar Association, International Trademark Association, American Intellectual Property Law Association, and the New Jersey Intellectual Property Law Association. He also serves as a board member of Family Promise of Morris County, an organization dedicated to ending the crisis of homelessness. Willie has been recognized as a top author in Trademarks for the 2020 JD Supra Readers' Choice Awards.

He is admitted to practice in New Jersey and Massachusetts.


Boston College, J.D., 2006Haverford College, B.A., 2002

Bar & Court Admissions

New Jersey, 2007Massachusetts, 2006



Facebook bans news in Australia, Google pays News Corp

As published in: World IP Review February 18, 2021

Wish Upon a Star: Experts Share Their Wildest IP Dreams for 2021

As published in: IPWatchdog January 4, 2021

Sheeran Song-Theft Case Could Let Jury Hear for Itself, at Last

As published in: Bloomberg Law October 9, 2020

Boxed-in brands: dealing with trademark infringement during COVID-19

As published in: World IP Review September 18, 2020

Is Peloton a Fitness Fad or a Tech Company? Everything's Riding on the Answer

As published in: The Wall Street Journal January 17, 2020

Peloton's ‘Moat' Depends on Patent Challenges It May Not Win

As published in: Bloomberg Law October 23, 2019

USPTO publishes final rule for foreign trademark applicants

As published in: Intellectual Property Magazine July 3, 2019

US Supreme Court to hear arguments over ‘scandalous' TMs

As published in: World IP Review April 15, 2019

Amazon Sellers in Crosshairs as Hackers Alter Trademark Data

As published in: Bloomberg Law November 5, 2018

Play-Doh Scent Registration May Serve As Trademark Model

As published in: Bloomberg BNA June 20, 2018

IP Hires: Mayer Brown, Goldberg Segalla, Orrick

As published in: Law360 March 16, 2018

Who's on the Move?

As published in: March 14, 2018

Laterals, Moves, Law Firm Work

As published in: Bloomberg Big Law Business March 13, 2018

Cole Schotz appoints IP co-chair

As published in: World Intellectual Property Review March 13, 2018



When to File a Trademark Application

Intellectual Property Law April 8, 2021

William W. Stroever

Intellectual Property Law July 1, 2020

William W. Stroever
A New Age of Digital Piracy

Intellectual Property Law March 24, 2020

William W. Stroever
What day is it?!

Intellectual Property September 10, 2019

William W. Stroever
Peloton Strikes Back at Music Publishers

Intellectual Property Law May 2, 2019

William W. Stroever
Scandalous as…

Intellectual Property Law April 9, 2019

William W. Stroever
Copyright Clarity from the Supreme Court

Intellectual Property Law March 11, 2019

William W. Stroever
Patent and Trademark Office Shutdown Update

Intellectual Property Law January 25, 2019

William W. Stroever
More Than Just a Game

Intellectual Property Law January 15, 2018

William W. Stroever
What Happened to Brexit? A Trademark Update

New Jersey Law Journal September 13, 2018

William W. Stroever

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