William W. Stroever
Memberwstroever@coleschotz.com New Jersey OfficeCourt Plaza North, 25 Main Street, Hackensack, NJ 07601
T: 201-525-6237 / F: 201-678-6237
Legal Practice Assistant: Michele Amelio
T: 201-489-3000 ext. 5010
mamelio@coleschotz.com
OVERVIEW
William Stroever, co-chair of the Intellectual Property Department, dedicates his practice to counseling businesses for growth and success through the use of intellectual property strategies. He has represented a wide range of clients, and has particular experience in the areas of consumer and biomedical products. Willie has also counseled numerous clients operating non-traditional businesses in online marketplaces.
His approach to creating a comprehensive IP strategy includes:
- Assisting in the identification of protectable intellectual property assets and their monetization for maximum business impact
- Developing local and worldwide intellectual property protection, licensing, and enforcement programs
- Exploring opportunities for brand expansion including licensing and co-branding
- Facilitating the use of new media platforms and formats for brand promotion and customer engagement including domain naming
- Creating trademark, copyright, and trade secret guidelines and procedures for internal use, and for use by business partners, customers and vendors
- Transfers of intellectual property, including licensing and assignment
- Advocating for IP rights in litigation in state courts, federal district courts, United States Courts of Appeal, the Trademark Trial and Appeal Board, and other administrative bodies
Willie is a member of the American Bar Association, International Trademark Association, American Intellectual Property Law Association, and the New Jersey Intellectual Property Law Association. He also serves as a board member of Family Promise of Morris County, an organization dedicated to ending the crisis of homelessness. Willie has been recognized as a top author in Trademarks for the 2020 JD Supra Readers' Choice Awards.
He is admitted to practice in New Jersey and Massachusetts.
Services
Education
Boston College, J.D., 2006Haverford College, B.A., 2002Bar & Court Admissions
New Jersey, 2007Massachusetts, 2006NEWS
News
Facebook bans news in Australia, Google pays News Corp
As published in: World IP Review February 18, 2021
Wish Upon a Star: Experts Share Their Wildest IP Dreams for 2021
As published in: IPWatchdog January 4, 2021
What to Watch in 2021: IP Stakeholders Offer Predictions and Thoughts for the New Year
As published in: IPWatchdog January 1, 2021
What Mattered in 2020? Industry Experts Have Their Say on This Year's Biggest Moments in IP
As published in: IPWatchdog December 27, 2020
Sheeran Song-Theft Case Could Let Jury Hear for Itself, at Last
As published in: Bloomberg Law October 9, 2020
Boxed-in brands: dealing with trademark infringement during COVID-19
As published in: World IP Review September 18, 2020
2020 Readers Choice Awards Top Author in Trademarks- William Stroever
As published in: JD Supra April 29, 2020
Public Enemy Political Spat Reveals Challenges Of Overlapping Brands With Eccentric Public Figures
As published in: World Trademark Review March 4, 2020
Is Peloton a Fitness Fad or a Tech Company? Everything's Riding on the Answer
As published in: The Wall Street Journal January 17, 2020
Peloton's ‘Moat' Depends on Patent Challenges It May Not Win
As published in: Bloomberg Law October 23, 2019
USPTO publishes final rule for foreign trademark applicants
As published in: Intellectual Property Magazine July 3, 2019
Iancu v Brunetti ruling – trademark community has its say on implications of momentous US Supreme Court decision
As published in: World Trademark Review June 25, 2019
US Supreme Court to hear arguments over ‘scandalous' TMs
As published in: World IP Review April 15, 2019
Amazon Sellers in Crosshairs as Hackers Alter Trademark Data
As published in: Bloomberg Law November 5, 2018
Play-Doh Scent Registration May Serve As Trademark Model
As published in: Bloomberg BNA June 20, 2018
IP Hires: Mayer Brown, Goldberg Segalla, Orrick
As published in: Law360 March 16, 2018
Who's on the Move?
As published in: Law.com March 14, 2018
Laterals, Moves, Law Firm Work
As published in: Bloomberg Big Law Business March 13, 2018
Cole Schotz appoints IP co-chair
As published in: World Intellectual Property Review March 13, 2018
Cole Schotz adds intellectual property co-chair
As published in: NJBIZ March 12, 2018
EVENTS
Recent Events
Advanced Collection Practices and Bankruptcy Implications Day 2
Attorney Speaking: William W. StroeverJanuary 31, 2020PUBLICATIONS
Publications
United States Patent and Trademark Office – COVID-19 Update
Intellectual Property Law April 1, 2020
William W. StroeverNew USPTO rule requires U.S.- licensed attorneys
Intellectual Property Law July 15, 2019
William W. StroeverCommercial Landlords Beware: Tenant Trademark Infringement
Real Estate & Construction Law May 8, 2019
William W. Stroever and Adam H. MorsyCopyright Clarity from the Supreme Court
Intellectual Property Law March 11, 2019
William W. StroeverPatent and Trademark Office Shutdown Update
Intellectual Property Law January 25, 2019
William W. StroeverBeware of A Scam Affecting the Amazon Brand Registry!
Intellectual Property Law October 19, 2018
William W. StroeverSwan-Shaped Pool Toy Claim Won't Float, According To Second Circuit
Intellectual Property Law September 17, 2018
William W. StroeverWhat Happened to Brexit? A Trademark Update
New Jersey Law Journal September 13, 2018
William W. StroeverSculpting Brand Protection with Non-Traditional Trademarks
Intellectual Property Law June 4, 2018
William W. StroeverPersonnel Changes at IP Law Firms, Organizations
Big Law Business March 15, 2018
William W. Stroever