January 6, 2017
The Gallery, a new company created by Gary Vaynerchuk, acquired PureWow, a women’s lifestyle digital media company geared towards the Upper Millennial and Gen X female with its focus on fashion and beauty, food and travel, home décor, tech, health and more.
The team of Jim Stefanick, Alan Rubin, Arianna Christopher and Rimma Tsvasman from Cole Schotz provided counsel on the terms of the acquisition including a review of potential tax and intellectual property issues.
PureWow, founded in 2010, has 67 employees in New York, Los Angeles and Chicago. The Gallery, together with its affiliate VaynerMedia, has more than 700 employees in six offices nationally and in London. Read more in The Wallstreet Journal.
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